I’m Erik Soriano
I’m a product designer who started in graphic design and moved into UI/UX, so I care about how things look and how they work.
At Amazon, I worked closely with product managers and engineers to improve the experience across B2B tools, and helped launch 3+ products globally across regions.
I love solving problems with design, and outside of work you’ll find me writing songs or traveling somewhere new.
Design approach
Discover
Understand the people, uncover opportunities, and define the problem.
Design
Explore ideas, refine interactions, and shape the experience.
Deliver
Bring ideas to life, refine the details, and create impact.
Let’s work together
I typically respond within 24–48 hours.
Use the form below to get in touch.